Manufacturing Hydraulic Fitness Equipment and Commercial Weight Equipment - Factory Direct!

About Us

Sterling Fitness Equipment, formerly known as Go Figure, operates in the beautiful historic city of Vicksburg, Mississippi. As an international fitness equipment manufacturer, specializing in Hydraulic Circuit Training Systems for men, women, and children, Sterling Fitness provides commercial fitness equipment for professional use by businesses and clubs worldwide.

Sterling Fitness was founded in 1998 and currently has a unique staff of Circuit Training and Fitness Professionals, Designers, Marketing & Sales Associates, and Shipping Logistics Personnel to provide you with the resources you need as a new or established business owner to get your business up and running fast.


Our Mission: "To Deliver the Best!"

Our team is dedicated to delivering, not only the best affordable quality fitness equipment on the market today, but to deliver the best professional service and after-the-sale support available to our customers. We are determined to deliver results! Guaranteed!

Our Vision: "Successful Customers, Successful Future!"

It is our goal to provide new resources, cutting-edge technologies, and develop new product lines that will give our customers the power to increase their marketing potential. The right changes... at the right time. Your Success is our Success!





I cannot say enough good things about my experience with Sterling Fitness Equipment. The staff, products and service exceeded my expectations in every way. The equipment is fantastic and my customers have really noticed the difference! Starting a new business, especially one in which I had no real experience, was an exciting but scary venture. Sterling Fitness not only made it easy to open my business, but the additional assistance after the sale truly helped make us successful. I wish all of my business dealings were as smooth as this one! Thank you for a wonderful experience!
Carla - GA

1.800.710.0677
or email us at: sales@sterlingfitnessequipment.com
Go Figure® is a trademark of Go Figure LLC ©1998-2012